Recent Work

Spearheaded the development of 9 holiday gift guides, working cross-functionally with affiliate & partner marketing team to drive impact.

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Skills: Editorial direction, editing, content management

I spearheaded Quadpay's 2021 FLM campaign  with"Money Mondays" content across owned channels and PR to amplify the organization's commitment to financial education.

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Skills: Campaign ideation & development, project management, copywriting

This merchant partner launch centered around a simple yet impactful idea: flowers are a way to show you care, so why hold back from treating your best bud?

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Skills: Campaign ideation, copywriting

Worked with the Thimble founders & executive team to develop mission & vision statements that brought the company's values to life.

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Skills: Copywriting, brand storytelling

In addition to my work as a director of content and account management responsibilities, I occasionally shared my thoughts on marketing campaigns & tactics du jour on the company blog.

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Skills: Long-form content writing, blogging

This extension of our first major brand campaign featured messaging adapted to drive home the impact of Zip at malls across the country during the busiest shopping season of the year.

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Skills: Copywriting

This campaign explored the theme of financial empowerment within the queer community, featuring employee & influencer spotlights and an element of charitable giving.

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Skills: Campaign ideation, content creation, copywriting, influencer & employee outreach

Our holiday spending report offered insightful thought leadership surfaced from original data to drive B2B merchant engagement during the holiday season and beyond.

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Skills: B2B content marketing, research development, design agency management

I launched the Thimble blog with this cornerstone content series highlighting the everyday triumphs & tribulations of micro-business owners and solopreneurs.

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Skills: Interviewing & customer outreach, brand storytelling, long-form content writing

In my past life in book publishing at Simon & Schuster, I enjoyed building the company's Off the Shelf vertical and contributing book reviews on an ongoing basis.

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Skills: Editing, blogging, critical reading & analysis